75% of American adults are overweight or obese—and that number is only growing. Enter Calibrate, the modern, medical metabolic health business that is changing the way the world treats weight. Isabelle Kenyon founded Calibrate when her mom came to her for advice. Isabelle realized that the science around weight loss was clear, but the industry was lacking a consumer-first approach to helping people address the totality of their metabolic health. Since launching the company in 2020, she has raised over $27 million in funding and seen user growth grow 54% month over month. Isabelle shares why she's striving to change the conversation around weight loss, how she enlisted a best-in-class group of industry experts to help along her startup journey, and what the shift toward consumers paying for their healthcare means across the industry.