The SaaS Revolution Show

How to Improve Demand Gen for your SaaS Business, with Chris Walker (Passetto, previously Refine Labs)


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One of our most listened to episodes, we're bringing back Chris Walker, CEO at Passetto (previously Founder and CEO of Refine Labs, a progressive demand generation agency that challenges the status quo in B2B marketing).
Before launching Refine Labs, Chris led marketing at two B2B firms where he built the foundation of his unique perspective on demand generation. Now, at Passetto, a Growth Advisory Firm for SaaS CEOs Scaling from $10MM - $100MM+, Chris helps CEOs and CFOs get instant GTM clarity.
Chris joined our host Alex on an exclusive founder members only workshop as part of our SaaStock Founder Membership (SFM), to share how you can grow your business and improve your demand generation strategies.  
 
 
Check out the other ways SaaStock is helping SaaS founders move their
business forward: 
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
...more
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The SaaS Revolution ShowBy The SaaS Revolution Show, Alex Theuma

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