Brightflag COO Alex Kelly discusses the AI powered legal operations platform he co-founded that helps legal teams get a handle on legal spend and gain insight into their legal operations as a whole.

By collecting information from legal bills and other sources, Brightflag provides analytics about how legal work is being resourced which can then be used to inform procurement decisions, help determine which legal service providers to add to panels and help create legal pricing models.

It is interesting that Alex ended up cofounding Brightflag because he never worked in-house and instead spent seven years in private practice at one of Ireland’s premier law firms representing financial institutions.

But, that Alex is a lawyer turned entrepreneur is not surprising. Both his father and stepmom are lawyers and his mother’s family founded one of Ireland’s preeminent bespoke carpet manufacturing companies.