Is your therapist website feeling… a little stale? You’re not alone. But you don’t have to burn it all down and start from scratch.

In this episode, I walk you through a simple rubric you can use to “audit” your therapy website—no tech expertise required. We’ll look at how clearly your message comes across, whether your site actually feels like you, and how to spot the areas that might be turning potential clients away without you realizing it.

You can even use this tool with a trusted colleague to get an outside perspective—and then focus your energy on the areas that need the most love.

Whether your site’s been collecting dust for years or you’re just wanting a fresh set of eyes, this video is here to help you reconnect with your voice, your brand, and your ideal clients.

🔍 You’ll learn:

• How to assess your website's clarity and emotional tone

• Signs your site may be confusing or generic to visitors

• What to prioritize when refreshing your site content or layout

• Tips for gathering helpful feedback from a fellow therapist

✨ You don’t have to be a tech expert or designer—just a thoughtful human who wants their website to reflect the work they’re already doing well.

Thank you to Paubox for sponsoring this episode. Paubox makes HIPAA-secure email easy and streamlined. Check them out here:

https://bit.ly/pps_paubox_spotify

*Get $250 off your first year with Paubox with coupon code "SKILLS"

*Bonus Deal:* If you add the Paubox badge to your website you get an extra $100 off your first year - that means you can get your whole first year free if you apply both deals!

Download the Website Refresh Checklist:

https://mailchi.mp/privatepracticeskills/website-refresh-checklist

Prior episodes about finding your niche:

Develop your Niche in Private Practice:

https://youtu.be/bh6bJRb7iwQ

5 Ways to Find Your Therapy Niche:

https://youtu.be/FU1eHRDwkus

LINKS:

*Some links are affiliate links. A percentage of purchases come back to me and help my channel immensely!

👉 FREE Guide: Start a Private Practice in Counseling: https://tinyurl.com/y9ek9en8

👉 All my filming gear: https://kit.co/privatepracticeskills/all-my-gear

This podcast is geared toward therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field. Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.

Website: www.privatepracticeskills.com

YouTube: https://www.youtube.com/c/privatepracticeskills

Instagram: https://www.instagram.com/privatepracticeskills/

This podcast is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.