In this episode Gary talks to John Robery, a direct response copywriter. He mostly writes copy for coaching businesses and people that sell courses to help them generate leads and close sales.

John explains how you can open up opportunities to sell more products and services by using email marketing. He explains why the title of the email and the hook are the most important part of your copy - you have to intrigue the recipient enough to read the rest of the email and leave them wanting more.

What Is Covered In Today's Episode Of The PRO Podcast:

• What makes good copy
• How email marketing will benefit your business
• The most popular methods in copywriting
• Why John believes email marketing is here to stay
• The problems with social media advertising

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