How can one foster collaboration within a team? Nathan Miller, the CEO of Miller Ink, is a seasoned communication strategist known for advising executives across business, government, and nonprofit sectors. With a strong background in history and public policy, Miller has guided numerous organizations in effectively narrating their stories and managing complex crises through clear communication and strategic thinking. He emphasizes the importance of blending fundamental communication principles with innovative tactics, setting measurable goals, and aligning messages with objectives to reach target audiences effectively. Advocating for transparency and honesty, particularly during the hiring process, Nathan prioritizes creating a harmonious work environment, which he believes is essential for retaining talent and building long-term client relationships. Key Takeaways

• Effective communication strategies require blending communication principles, setting clear goals, identifying target audiences, and aligning messages with objectives.
• Balancing business development with hands-on involvement in day-to-day operations is crucial for a positive and productive work environment.
• Resilience in business involves navigating challenges, having a long-term vision, being adaptable, and seizing growth opportunities.
• Key considerations when hiring an ad agency include involving senior personnel, relevant experience, deep expertise, and establishing a trust-based relationship.
• Blending strategic communication principles with tactical approaches like digital marketing is essential for successful communication campaigns.
• Operational dynamics of PR agencies include avoiding success fee structures, preferring cancel-any-time policies, and involving senior personnel with relevant experience in client accounts.

More from Nathan Miller Nathan Miller is a seasoned entrepreneur and communications strategist known for founding Rentec Direct in 2007, a leading Grants Pass–based software company serving over 16,000 landlords and property managers across the U.S. Under Nathan's leadership, Rentec Direct has helped manage over $226 billion in real estate assets and has grown to become the third-largest platform in its market—all achieved without external funding or debt. The company has been featured on the Inc. 5000 list for seven consecutive years, a testament to Nathan's disciplined approach to organic growth and his deep understanding of the property management landscape. Beyond real estate technology, Nathan is also the founder and CEO of Miller Ink, a communications agency specializing in high-stakes messaging, issue advocacy, and crisis management. With experience as Director of Speechwriting and Advisor to the Ambassador at the Permanent Mission of Israel to the United Nations, as well as roles in U.S. policy and public affairs, Nathan brings a rare combination of strategic insight and global perspective. A UCLA graduate with degrees in History and Public Policy, he has built a reputation for turning complex ideas into powerful, results-driven campaigns. Website: https://miller-ink.com/ LinkedIn: https://www.linkedin.com/in/nathan-miller-6909628/ If you are an experienced CEO looking to grow your company, visit https://www.TheCEOProject.com You can also reach Jim by email: [email protected] LinkedIn: @theceoproject Instagram: @the_ceoproject Twitter/X: @the_CEO_Project Facebook: @IncCEOproject