Creative Courage

How to Land A-list clients using cold outreach with Kai Cheng


Listen Later

In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months.

Topics discussed:

  • How to understand and address client pain points to land clients through outreach
  • How to use LinkedIn to uncover client secrets and build lasting rapport
  • How Kai landed Bently as a client with an irresistible offer
  • Anti Selling and the power of focusing on the client first 
  • Mastering follow-up without seeming needy 
  • The power of niching down and mastering your industry
  • Building a powerhouse team by combining complementary skill sets
  • If you enjoyed this episode, don’t forget to subscribe.

    Want help winning high value clients? Apply to work with our team here: https://social.mattessam.co.uk/ep4-work-with-us

     

    LEARN MORE

    Random - https://www.random.com.tw/

    The Creative Life - https://www.mattessam.co.uk/


    Connect with Matt Essam 

    Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/

    Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

    Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10

    minutes by clicking this link - https://social.mattessam.co.uk/ep4-pod-kai-cheng

    LISTEN 

    Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

    Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

    YouTube - https://www.youtube.com/@Matt_Essam

    ...more
    View all episodesView all episodes
    Download on the App Store

    Creative CourageBy Matt Essam


    More shows like Creative Courage

    View all
    Pivot by New York Magazine

    Pivot

    9,685 Listeners

    This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose by Joe Pulizzi & Robert Rose

    This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

    166 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,128 Listeners

    The Diary Of A CEO with Steven Bartlett by DOAC

    The Diary Of A CEO with Steven Bartlett

    8,904 Listeners

    The Futur with Chris Do by The Futur

    The Futur with Chris Do

    857 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,608 Listeners

    Law of Attraction Changed My Life by Francesca Amber

    Law of Attraction Changed My Life

    1,748 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,266 Listeners

    Working Hard with Grace Beverley by Grace Beverley

    Working Hard with Grace Beverley

    214 Listeners

    The Angry Designer  Graphic Design, Freelancing, Branding & Creative Business Podcast by A Graphic Design Podcast that cuts through the industry bull to help frustrated Designers charge what they're worth and build rewarding creative careers

    The Angry Designer Graphic Design, Freelancing, Branding & Creative Business Podcast

    117 Listeners

    The Mel Robbins Podcast by Mel Robbins

    The Mel Robbins Podcast

    21,499 Listeners

    Alva Beach: Death At The Door by 9Podcasts

    Alva Beach: Death At The Door

    45 Listeners