Starting a company in a crowded industry can be intimidating if you haven't figured out your point of differentiation.  But, just because a niche is crowded, doesn't mean you can't break in.

Tune in to hear Eric Siu share his favorite business launch strategy to stand out from the competition.  If you are able to be unique and position your product in a way that hasn't been done before, or that no one else is doing, you'll be able to stand for something.

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