Welcome to a new episode of Escaping the Drift. Join us on a journey through the dynamic world of PR and brand building with John Gafford and Ulyses Osuna. Ulyses shares his transformation from college dropout to PR guru along with insights on mastering publicity and leveraging connections. Learn how to set clear goals, build authority, and strategically use PR to propel your business forward, all while navigating the ever-changing landscape of media exposure.

Highlights:

"Every time he spoke to me, he said 'we.' He was big on making sure that I didn't feel like he was a dictator, because he actually wasn't."

"At its core, if they give it away for free, people won't value what they're saying. Because what's the value of something if it's FREE? Zero."

"Results don't aren't the only thing that matters...you have to provide an amazing service experience."

Timestamps:
00:00 - Ulysses's journey to PR expertise
02:23 - Contacting Neil Patel: Learning the Ropes
04:27 - Initiative and Effort
06:23 - Learning to Acquire Clients
08:23 - Leveraging Relationships
15:57 - Understanding Publicity's Value
19:22 - Leveraging Authority
25:45 - Tearing Down Others
27:14 - Battling Negativity
30:03 - Value of Paid Knowledge

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💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.

➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full service title and escrow company.

➡️ Streamline Home Loans - An independent mortgage bank with more than 100 loan officers. The Simply Group, A national expansion vehicle partnering with large brokers across the country to vertically integrate their real estate brokerages.


✅ Follow John Gafford on social media:
Instagram ▶️ / thejohngafford
Facebook ▶️ / gafford2

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