After two years of fashion weeks globally being more or less on pandemic pause, they're back.

Last week the Paris couture shows drew crowds in the French capital. As we publish, Scandinavia is in the spotlight with Copenhagen's event. The big four are going ahead this month, albeit with a few big names missing and some format changes. London's will be a gender neutral digital-physical event, showing "menswear, womenswear and gender neutral collections" - after London Fashion Week Men's was cancelled in January. New York is planning with physical shows, despite Tom Ford having to cancel due to Omicron disruptions. And while the schedules for Milan and Paris womenswear have yet to be published, they are expected to include some heavy hitters, including Gucci in Milan.

So, we ask – is this the start of everything going back to the way it used to be? Why shouldn’t it be? And what is the alternative? Do need fashion weeks at all? How can we reinvent them? What role could they play in sustainability?

This week's guest is Cecilie Thorsmark, CEO of Copenhagen Fashion Week. Discover how she introduced pioneering new sustainability requirements as a condition of brands showing on the Danish runway, and what it takes to get the carbon footprint of an event like this down.

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