Why You Hate Sales

How to Make Hard Seasons of Business Look (+ Feel) Easy | E47


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Consider this: “If running your business feels hard, you’re doing it right.”

You don't hear me talking about the hard side of business often, and that's because I found a way to make hard seasons of my business look and feel easier.

Part of that process is welcoming the challenges that come with running a business. Expecting them. Not being afraid of them.

I also choose to see more opportunities than excuses to stay stuck. I think that's why I love coaching so much. I see opportunities where other people see obstacles, and I have trained myself to think through infinite amounts of scenarios in which it can feel and be easier.

After helping hundreds of people navigate really tough situations in their business, make hard decisions, and feel their feelings along the way, I’ve realized there is some value I can share with you around how to do this, too.

Today on the People Over Profit podcast, we’ll talk about:

  • Navigating big gaps in productivity (like getting sick or burnt out)

  • Specific things I do to make hard seasons feel manageable

  • How I keep things simple for me and my customers

  • Ways I reconnect to my mission to drive progress

  • Whether you're in a hard season right now or want to be reminded of what's possible when you get there again, this is the episode for you!

    Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

    Also, make sure to hit subscribe so you never miss an episode.

    And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

    In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

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    Why You Hate SalesBy Justine Beauregard

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