The Startup Ideas Podcast

How to make internet money


Listen Later

Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.

Timestamps:

00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products

Key Points:

• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/

Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND JONATHAN ON SOCIAL

X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com

...more
View all episodesView all episodes
Download on the App Store

The Startup Ideas PodcastBy Greg Isenberg

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

189 ratings


More shows like The Startup Ideas Podcast

View all
This Week in Startups by Jason Calacanis

This Week in Startups

1,273 Listeners

Startups For the Rest of Us by Rob Walling

Startups For the Rest of Us

696 Listeners

The Side Hustle Show by Nick Loper of Side Hustle Nation | YAP Media

The Side Hustle Show

1,586 Listeners

a16z Podcast by Andreessen Horowitz

a16z Podcast

1,040 Listeners

The Official SaaStr Podcast: SaaS | Founders | Investors by SaaStr

The Official SaaStr Podcast: SaaS | Founders | Investors

175 Listeners

Founders by David Senra

Founders

1,938 Listeners

Noah Kagan Presents by Noah Kagan

Noah Kagan Presents

906 Listeners

Y Combinator Startup Podcast by Y Combinator

Y Combinator Startup Podcast

222 Listeners

My First Million by Hubspot Media

My First Million

2,624 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

352 Listeners

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs by Chris Koerner

The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

169 Listeners

Moneywise by Hampton

Moneywise

646 Listeners

The Next Wave - AI and The Future of Technology by Hubspot Media

The Next Wave - AI and The Future of Technology

61 Listeners

Never Enough by Andrew Wilkinson

Never Enough

56 Listeners

Lightcone Podcast by Y Combinator

Lightcone Podcast

22 Listeners