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Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.
Timestamps:
00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products
Key Points:
• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
4.7
189189 ratings
Join me as I chat with Jonathan Courtney to discuss the mechanics of a successful sales funnel. He explains how funnels work to transform cold prospects into customers by warming them up through a strategic sequence of offers. The conversation covers both self-liquidating funnels (where initial purchases cover ad costs) and webinar funnels, with practical advice on implementation for different business models.
Timestamps:
00:00 - Intro
01:01 - Why Funnels matter
02:26 - Demo of Facebook Ad Library to find competitors' funnels
04:00 - Walkthrough of the actual funnel pages and sales process
20:35 - Discussion of webinar funnels for software products
Key Points:
• Jonathan shares details of a self-liquidating funnel that generated $180,000 upfront and approximately $300,000 on the backend in just two weeks
• The funnel structure includes a low-cost entry product ($6.99 book) with strategic upsells that qualify potential customers for sales calls
• Jonathan explains how to reverse-engineer funnels by identifying customer transformation goals and creating irresistible offers
• Live webinar funnels are presented as an effective strategy for selling software products without requiring heavy discounting
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
X/Twitter: https://twitter.com/Jicecream
LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
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