The Promo Playbook

Summary

In this episode of Estheticians in Business, Allyson Steinberg discusses the importance of preparing for Mother's Day promotions, overcoming imposter syndrome, and effectively marketing offers. She emphasizes the need for clarity in goals, building irresistible offers, and maximizing promotional impact through connection with clients. The conversation also highlights the significance of learning from past promotions to improve future efforts.

Takeaways

Imposter syndrome is common; remember you are the expert.

Get clear on your goals before creating promotions.

Build offers that are fun and catchy for clients.

Promote your offers extensively across various platforms.

Connection with clients drives sales; be personal in your marketing.

Maximize promotions with thoughtful touches and experiences.

Rebook clients on the spot to ensure future business.

Debrief after promotions to learn what worked and what didn't.

It's okay to fail; persistence leads to improvement.

Focus on promotions that bring you joy and align with your business goals.