Let’s be real—selling is a game of tapping into what people really want (hint: it’s not just your product). In this episode, Perry Belcher and Emma Rainville continue to unravel the secret sauce behind primal offers. We’re talking about the deep stuff—fear, status, and, yes, a little sprinkle of ego.

From Perry’s laugh-out-loud story about a risky Rolls-Royce deal to Emma’s no-nonsense insights, this episode has it all. They’ll show you how to ethically (read: no shady tricks) create offers that tap into your audience’s most basic instincts and turn “meh” into “take my money!”

🎧 Ready to make irresistible offers without being a marketing robot? Click play now and start turning primal instincts into profit.

Don't forget to grab your free resource at trainwreckshow.com/primal.

“The fear of loss is always greater than the desire to succeed–it's a bigger motivator.” ~ Perry Belcher

In this Episode:

- Recap of what we discussed in Part 1 

- Fear: your customer's frenemy (and how to leverage it without being a total jerk)

- How to use the fear of embarrassment to sell to your customers

- How every purchase is a battle between boosting status and avoiding humiliation

- A costly lesson in embarrassment: Perry's hilarious Rolls-Royce saga

- Why losing hope is the ultimate dealbreaker and how marketers can reignite it

- The dark art of making people say "yes"

- How to use cortisol to close deals like a pro without losing your soul

- Desire: the sexy truth behind every sale

- Nostalgia: a powerful emotional trigger that makes people buy

- Leveraging the seven deadly sins to boost your sales 

Resources:

- Website: https://www.trainwreckshow.com/     

- Book: The Courage to Be Disliked by Ichiro Kishimi and Fumitake Koga - https://www.amazon.com/dp/1501197274

- Book: The Pimp Game: Instructional Guide by Mickey Royal - https://www.amazon.com/dp/1986514242

- Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐Website - https://perrybelcher.com/

👤Facebook - https://web.facebook.com/perry.belcher1

📷 Instagram - https://www.instagram.com/perry.belcher/

▶️YouTube - https://www.youtube.com/user/perrybelcher

Connect with Emma Rainville:

🌐Website - https://www.emmarainville.me/

👤Facebook - https://web.facebook.com/queenofops/

📷 Instagram - https://www.instagram.com/emma_rainville512/