How to Market Your Horse Business with Denise Alvarez

How do you achieve sustainable success in your equine business?

One of the best ways to do that is to learn from others who have gone before you or are doing what you’d like to do. I’m NOT suggesting you copy or mimic what others are doing.

Instead, learn about the strategies and principles that made them successful. How’d they get there? What could you learn about what you do and don’t want to do for your own business?

That’s what this case study format is going to help you do.

Ariat International is a global brand. They’re one of, if not the, largest equestrian sports brand in the world.

But they didn’t start out that way.

In this case study, you’ll learn how Ariat started as an equestrian riding boot company, the central themes that have been key to their success, and then how you can apply that to your own equestrian business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/161

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Ditch the Overwhelm & Ge the Clarity You've Been Craving with Take the Reins 1:1 Coaching → Stormlily.com/reins

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending.

The most effective year-end reviews are not just a time for looking at the bottom line — i.e. how much profit did you make?

Instead, your best year-end review catapults you into the coming year with focus, purpose, and a plan.

Grab your notebook and pen because you’ll want to take notes so you’re ready to have your best-ever (or, first-ever) year-end review for your horse business!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/160

🆓 FREE Guide to Set Goals You’ll Actually Stick to During the Year → Stormlily.com/goals

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Trying to fill your books and get people to actually buy? This episode is for you.

You’ll love this conversation with Megan Harris, Chief Marketing Officer at NF+ (formerly Equestrian Masterclass by Noëlle Floyd).

With her background in demand generation for large tech companies, Megan brings a fresh yet strategic perspective to the equine industry. Plus, she’s always been a horse girl so she’s right at home here.

You may not have an international education platform, but you do have an audience of people you’re best fit to help. This conversation will give you strategies and practical takeaways so you can build a successful horse business that allows you to keep doing what you love for the long-term.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/159

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Are you getting new leads, clients, and customers for your horse business from your time on social media?

If your equestrian social media marketing is falling flat, follow these three steps to start seeing real results.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/158

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴Ready to ditch the marketing overwhelm and finally have a clear plan to book new customers and clients online?
APPLY for Take the Reins 1:1 Coaching 👉 Stormlily.com/reins

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend like social media doesn't exist?

As we head into this season, the question becomes, how much do you share on social media? Should you still keep your posting cadence and be in your stories and engaging with your people online? Or, should you set your phone down and walk away from it for a bit so you can be present with the people in the room?

In this week’s episode, you’ll get my best tip for being present in the moment while still showing up on social media for your business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/157

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email. 

So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to?

Have you spent time building an email list of qualified leads?

If not, it is never too late. And that’s what you’ll learn to do in this episode!

Follow these 3 steps and learn from real-life horse businesses as you build your email list with qualified leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/156

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You want to grow your horse business, so that means you should be talking to more people in your marketing, right?

Yes, but ... talking to more of the “right” people is the key.

If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re getting them but they aren’t the people you love working with or are best-suited to help. Therefore, they don’t stick around—or they do, but it’s not a great experience for either of you.

The reality is that you’re not for everyone—and, that's okay. This is why your marketing will be most effective when you make the decision to niche down so you can market to your best-fit audience.

In this episode, you’ll discover why niching down is a non-negotiable for your horse business. Plus, you’ll learn 3 benefits of niching down in your equestrian marketing.

Show Notes (AKA “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/155

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up.

But, sometimes there can be a downside to that competitive nature that’s gotten you where you are.

I’m talking about relationships with your fellow business owners.

If you view everyone as your competition then you’re short-changing yourself – you could receive so much and give so much from collaborating.

That’s why Jamie Samples with Yellow Barn Media is joining me on this episode to share some practical ways she has learned to embrace collaboration over competition in the equine industry.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/154

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing)

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're not starting from a solid foundation, then all of the building blocks you put on top will likely fall flat.

If you jump to advertising or creating and selling programs before you get the foundation in place, they’re not going to be effective at helping you build a sustainable equine business.

And, they certainly won't help you get the right people in the door.

That's why in this episode, you'll learn the 4 elements necessary to build a solid foundation for marketing your equine business.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/153

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will likely dissipate over time.

Thankfully, there are some mindset shifts you can make and practical things you can do to keep that from happening while growing your horse business.

That’s why I invited Megan Robinson with The Movement Connection to join me for today's podcast episode, where we're going to have a candid conversation about hustling and resting as any equestrian entrepreneur.

Having built her business while also undergoing multiple kidney transplants and personal health challenges, Megan is in a unique position to provide you with some lessons learned about managing hustle and rest as any equestrian entrepreneur.

Plus, I’ll guide you through two key mindset shifts that will make it possible for you to implement the practical tips Megan provides.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/152

FREE Goal Setting Cheat Sheet → Stormlily.com/goals