AI is shrinking the time it takes to do accounting work and for firm owners still billing by the hour, it is quietly shrinking their revenue, too. 

Mark Wickersham, mentor to over 400 accountants at Value Pricing Academy Ltd, tackles the two skills separating profitable accounting firms from overworked ones: value pricing and AI. Mark has spent 25 years teaching accountants how to stop trading hours for dollars. He has also spent the last few years showing nearly 600 accountants how to use AI to do more with less.  

Mark explains the psychology of price anchoring and how firm owners can frame their value so clients see it clearly. He also makes the case for why AI makes value pricing non-negotiable because when AI cuts delivery time, hourly billing cuts revenue right along with it. From there, Mark walks through how to start with agentic AI without getting overwhelmed and how to keep the human connection strong while using AI in advisory work.

Firm owners who are tired of tight cash flow, long hours, and pricing that feels like a ceiling will find real, actionable direction in this episode. Press play on How to Master Cash Flow With AI and Value Pricing with Mark Wickersham.

Episode resources:

● Website: https://anderscpa.com/ 

● If you have questions or would like to be a guest on the show, email us at [email protected] 

● Check out the Virtual CFO Playbook Course:  

https://anderscpa.com/virtual-cfo-services/vcfo-playbook/   

Quotes

• Mark Wickersham:  “AI lets firms create more value for clients in less time, which means stronger margins and healthier cash flow.”
• Tom Wadelton: “If AI helps us spend less time explaining numbers and more time advising clients, that’s where the real value starts.”

Mark Wickersham is a mentor to over 400 accountants at Value Pricing Academy Ltd. With over 30 years in accounting, he built and sold his own firm, authored multiple books on value pricing, and has spent 25 years teaching firm owners how to price for value, not time. Today he mentors nearly 600 accountants on using AI to automate work, boost productivity, and move up the value curve.

LI: https://www.linkedin.com/in/markwickersham1/?isSelfPro 

Value pricing: SkoolValue Pricing Academy

AI and ChatGPT: SkoolAI Community

AI Academy: SkoolAI Academy

Mark's eBook: The-ai-communityThe 5 AI Tools Smart Accountants Are Using — Free eBook      

The Modern CPA Success Show is the go-to podcast for accounting firm owners eager to enhance profitability and master Virtual CFO services. This podcast leverages combined expertise in delivering top-tier Virtual CFO services across North America.

Website: https://www.buzzsprout.com/2458888  

Facebook: https://www.facebook.com/AndersCPA 

LinkedIn: https://www.linkedin.com/company/anders-cpa/ 

Instagram: https://www.instagram.com/anderscpa/ 

YouTube: https://www.youtube.com/@andersvcfo 

Tom Wadelton is a Partner and Virtual CFO at Anders, bringing over 20 years of financial expertise from his tenure at a Fortune 500 company. He has extensive experience spanning financial management, accounting operations, and information technology integration. Tom specializes in delivering strategic Virtual CFO services, helping businesses optimize their financial performance through advanced accounting solutions.

Website: https://anderscpa.com/about/your-anders-team/#thomas-d-wadelton 

LinkedIn: https://www.linkedin.com/in/tomwadelton/