Carl J Cox is the Host of The Measure Success Podcast, $4 Million Strategies, author of Lost at CEO, and the Founder and CEO of 40 Strategy.

Carl discusses his experience working with seven diverse companies, each achieving growth from 2X to 7X, despite being very different organizations. He emphasizes that every business has fundamental principles and that success involves understanding what isn't working within your business, people, processes, and systems. Carl notes that many organizations recognize issues but are unwilling to act on them. 

He talks about how to better support employees, emphasizing that understanding their needs and being present for them is more important than offering more money. He mentions that money is rarely a top reason employees leave; instead, employees often leave due to issues with a specific person, such as a supervisor or boss.

Carl emphasizes the importance of breaking down large objectives into smaller, manageable tasks that can be completed weekly over a ten-week period, known as a "sprint." 

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