3 Takeaways

How to Not be Manipulated: A Clever, Crafty PR Exec Reveals Tricks of His Trade (#239)


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Warning: People are out to manipulate you. How? With very sophisticated, deceptive PR techniques. Here, one of Washington’s most wily manipulators of news, Phil Elwood, reveals tricks of his trade — like astroturfing and detonating bombs in a safe location. The more you know about these tricks, the less likely you’ll be conned by them.

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3 TakeawaysBy Lynn Thoman

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