Joe Erle, Cyber Group Practice Leader at C3 Risk/Insurance Services, joined me to share his journey into content creation, as someone who has some anxiety around being on camera and public speaking. He even shared that he finds filming video content therapeutic!

Joe and I discussed how he found the niche of cybersecurity and how that niche has expanded his business, why he decided to start creating content, and what he’s found successful with his social media content so far. We also talked about some practical things to keep in mind if you’re nervous about being on camera and putting yourself out there, and why Joe uses a coach to keep himself on track. 

▶▶ Upgrade Your LinkedIn Profile in 10 Minutes:

https://www.completegameu.com/landing-page-1-5650

KEY MOMENTS

(00:00:00) Don't Be Afraid Of Video Content, with Joe Erle

(00:09:46) Embracing Growth Mindset in Content Creation

(00:27:34) Overcoming Public Speaking Fears

(00:30:54) Leveraging Niche Content for Social Media Growth

(00:36:09) Creating Content That Engages Prospects

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