If you have been "planning" a digital product launch by opening 47 tabs and hoping for the best... this episode is your wake-up call (said with love, you amazing muggle).

I sat down with Brooke Scott, an Operations and Integration Specialist with an MBA and lean process training, and she walked me through exactly how to take a launch from total chaos to a clear, structured plan. Brooke works with everyone from advertising agencies to coaches and creative service providers, and the way she thinks about backend operations had me taking notes the entire time.

Whether you are launching a course, a template, a membership, or a mini-session guide, Brooke breaks it all down into four steps you can start using right now.

What you'll hear in this episode

• Why reverse engineering your launch timeline changes everything (and the lean "5 Why" method Brooke uses to cut fluff from your plan)
• The only platforms you actually need in your tech stack to launch a digital product
• How Brooke canceled six tools in one audit and saved $1,500 for the year
• Where to start with automation if you have never set one up before
• Why client experience after the purchase is the step most solo business owners skip (and why it is the one that matters most)
• A real-world example of an automated email sequence for a 12-month group program
• How to set up internal automations for tracking buyers, creating folders, and organizing your backend

Check out the full blog post with links here: https://systemsandworkflowmagic.com/digital-product-launch-plan-for-photographers/

Connect with Brooke Scott:

📱 Instagram: @projectgrowthmode 💻 Website: https://projectgrowthmode.com/links

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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