Nothing beats the power of preparation when it comes to overcoming the impacts of the unknown challenges of the future. Today’s guest learned this lesson the hard way. Not expecting the recession to happen, Gini Dietrich, the creator of the PESO Model, had to face a number of hurdles that crushed her business. Today, she shares the mistakes you need to avoid and the lessons she learned along the way. Gini offers her insights to prepare your consulting business for what’s coming. She also explains how the PESO Model works to help you master the art of building a thriving blog. She provides tips on implementing a winning PR Strategy, effectively communicating your unique value to potential customers, harnessing the power of an underutilized marketing tool, and making your business recession-proof. Gini brings so much wisdom in this episode, so don’t miss this opportunity today to add more to your toolbelt to prepare for the future.

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