If you're listing your property on Booking.com, this episode is essential listening. We’re joined by Miro Gospodinov, Founder and CEO of my Data Value, who shares expert tips on how to improve your visibility, increase bookings, and get the most out of Booking.com’s powerful platform.

Miro explains how Booking.com’s algorithm works, why consistent optimisation matters, and what hosts and managers often overlook – from using the extranet more effectively to testing changes with real-time data. Whether you're just getting started or want to boost your performance, this episode will help you unlock the full potential of one of the world’s most important OTAs.

Key takeaways:

1. Visibility = revenue. The higher you rank, the more bookings you’ll generate. Optimising your profile regularly is crucial.

2. Use the tools Booking.com provides. From promotions to the extranet, leverage the platform’s features to stand out.

3. Always be testing. Small changes (like pricing or messaging tweaks) should be tested and monitored to see what really moves the needle.

2:26 The higher you rank, the more bookings you will achieve

4:24 How to improve your ranking

6:36 Can you always run a special offer?

7:47 Tips to increase visibility

10:29 Use the Booking.com extranet 

13:50 Test the changes you make

17:11 What you need to get right from day one

19:49 my Data Value

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Keen to book a Hostfully demo? Click here to connect with Frank Bosi, Hostfully's Senior Director of Partner Development: https://cal.mixmax.com/frankbosi/demo?re=IiY1x2YuQXZuFGbwR3cvhGQzVWbhpmI&rn=ISelxmchZFIzVWbhpkI&messageId=UjWJnyJQ1a9zxhP2C

Host Planet: https://www.hostplanet.club/

James Varley: https://www.linkedin.com/in/jdsvarley/

Miro Gospodinov: https://www.linkedin.com/in/miro-g/

my Data Value: https://www.mydatavalue.com/

Episode to check next: Learn How To Take Great Photos For Your Airbnb: https://www.youtube.com/watch?v=vi9XiAQ1H-0&t=1s

Host Planet Bitesize is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.

Contact the show: [email protected]

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