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How To React When Mass Media Has The Mic
On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard chat about a recent move from Sonoma Creamery. The team also runs down some nutty news from Campbell’s and Orchard Valley Harvest. Later, Adrianne sits down with Neil Booher, VP of Crisis and Reputation Risk to learn how business leaders should navigate crises that enter the public eye.
Show Highlights:
06:27: Why did Sonoma Creamery cut its fresh cheese business? Adrianne walks through the historic brand’s recent move to shift focus to snacks and how that emerging strategy will play out on the innovation end.
09:21: Campbell’s Soup Company makes more than just soup, but no longer nuts. Lukas and Carol discuss the company’s sale of Emerald Nuts to private label player Flagstone Foods and spotlights a unique nut-centric advertising campaign by Orchard Valley Harvest.
22:20: In times of crisis clarity is key, but how do you maintain a position of clear communication during a crisis? Neil talks about the evolution of positions brand leaders should take when they find themselves combating controversial company headlines.
30:29: According to Neil, influencer partnerships led companies into uncharted crisis and risk management territory during the pandemic. Listen in for his tips on how to avoid landing on the top of a tabloid’s to-do list.
"The maximum often is ‘it's the tall blade of grass that gets cut.’ When it's an industry wide issue … [you have to weigh] what is the value of being out there and owning the issue publicly and the risks that go along with that are pretty significant.”
-Neil Booher
About the NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
View all episodes
By Nosh
4.6
2525 ratings
On this week’s show, NOSH editor Carol Ortenberg and reporters Adrianne DeLuca and Lukas Southard chat about a recent move from Sonoma Creamery. The team also runs down some nutty news from Campbell’s and Orchard Valley Harvest. Later, Adrianne sits down with Neil Booher, VP of Crisis and Reputation Risk to learn how business leaders should navigate crises that enter the public eye.
Show Highlights:
06:27: Why did Sonoma Creamery cut its fresh cheese business? Adrianne walks through the historic brand’s recent move to shift focus to snacks and how that emerging strategy will play out on the innovation end.
09:21: Campbell’s Soup Company makes more than just soup, but no longer nuts. Lukas and Carol discuss the company’s sale of Emerald Nuts to private label player Flagstone Foods and spotlights a unique nut-centric advertising campaign by Orchard Valley Harvest.
22:20: In times of crisis clarity is key, but how do you maintain a position of clear communication during a crisis? Neil talks about the evolution of positions brand leaders should take when they find themselves combating controversial company headlines.
30:29: According to Neil, influencer partnerships led companies into uncharted crisis and risk management territory during the pandemic. Listen in for his tips on how to avoid landing on the top of a tabloid’s to-do list.
"The maximum often is ‘it's the tall blade of grass that gets cut.’ When it's an industry wide issue … [you have to weigh] what is the value of being out there and owning the issue publicly and the risks that go along with that are pretty significant.”
-Neil Booher
About the NOSH Podcast
The staff of NOSH.com takes listeners inside the business of natural, organic, sustainable and healthy food during the NOSH Podcast. Using interviews and discussion, the team illuminates the news, brands, people, trends, and money affecting the world of packaged food.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
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