Is your content strategy letting you down?

Are you struggling to reach your audience?

Having a strategy is a critical component of getting content marketing right. But what if your content isn’t as well-received by your audience as you like? Don’t worry, there are several things you can do to win at content marketing.

In this episode, I spoke to our client, Linode’s Senior Director of Marketing, Rob Yoegel, about all things content marketing strategy – from where it began to what a successful marketing team looks like in the future.

Find out about:

• Linode’s journey to defining a content strategy that works
• How to humanize your customer stories
• Why you should stop hiring “content marketers”

Important Links & Mentions

• Rob’s LinkedIn: https://www.linkedin.com/in/robyoegel/
• Linode: https://www.linode.com/
• Craft of Code: https://www.linode.com/craft-of-code/
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter