The Content 10x Podcast

How to Repurpose Videos for Social Media


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My team and I have noticed a lot of people repurposing videos for social media recently. As a content repurposing geek, nothing could make me happier… BUT… we’ve seen some predictable mistakes cropping up!

Most notably, we’ve seen plenty of videos that haven’t been repurposed properly for social media.

Please don’t get me wrong, everyone is doing their best to adapt right now, and trying is 1,000% better than not trying.

I just want everyone to give their content the best chance to perform brilliantly online. That means making sure we’re producing it in the right way.

So, why stand idly by and let well-meaning businesses share videos on social media that don’t do them any justice?

I want to lend a helping hand by explaining how to perfectly repurpose your videos for the major social platforms, take my hand and let’s go!

Find out about:

  • What great video repurposing looks like on social media
  • How to repurpose videos for Facebook, Instagram, Twitter and LinkedIn
  • How to add captions and change video dimensions


Important Links & Mentions:

  • Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
  • iMovie
  • Final Cut Pro
  • Filmora
  • A Simple Way to Post Horizontal Videos on IGTV and Instagram Stories
  • Kapwing
  • Handbrake
  • Submerge
  • How to Add SRT Files to Videos in Handbrake (Subtitles and Captions)
  • The Content 10x Toolkit


To read the blog post and check out a video trailer of the episode, go to Content10x.com/133

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The Content 10x PodcastBy Amy Woods

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