White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads.

In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it.

Find out:

• What a white paper is (and isn’t!)
• Why a white paper is worth creating, if you’ve got the right content
• A step-by-step on how to create your own white paper with the power of repurposing

Important links & mentions:

• https://www.content10x.com/repurpose-long-form-content-into-longer-form-content/
• My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

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