The Content 10x Podcast

How to Repurpose Your Blog Posts into a White Paper


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White papers are fantastic marketing tools that not only provide your audience with more of your in-depth content and expertise, but they also increase trust and credibility, and generate leads.

In this episode, I share my thoughts on the best content for repurposing into a white paper and how to go about doing it.

Find out:

  • What a white paper is (and isn’t!)
  • Why a white paper is worth creating, if you’ve got the right content
  • A step-by-step on how to create your own white paper with the power of repurposing

Important links & mentions:

  • https://www.content10x.com/repurpose-long-form-content-into-longer-form-content/
  • My book: https://www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

Amy is a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content repurposing.

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

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The Content 10x PodcastBy Amy Woods

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