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Today we have Darren Mostyn in the studio. Darren is a colorist, editor, and runs an online post-production facility in Brighton, England. Darren is a grizzled veteran in the industry who has trade secrets aplenty, as you'll soon hear.

Here's a sneak peek at what you'll hear:

• Why videographers should embrace their inner "geek". - 4:10
   
• Darren rattles off some sweet gigs he had in the sports industry working as a video editor. - 6:00
   
• An almost never talked about the benefit of training and teaching others. - 7:20
   
• The piece of equipment Darren has in his studio that would make any videographer drool with envy. - 8:45
   
• How Darren got in the good graces of the BBC. (This goes to show that niching down on one skill can open many doors. - 10:30)
   
• A monkey-simple quoting change Darren made 5 years ago that's proven to be (1) very good at making clients feel comfortable, and (2) very profitable indeed! - 16:00
   
• The case for NEVER giving discounts. -  17:00
   
• Why super "nice" clients often turn out to be the biggest pains in the gluteus maximus. - 19:45
   
• A brilliant question every tech-head should ask themselves before they rush out and buy that latest and greatest piece of equipment they’ve been drooling over. (If you can't answer "yes" to this question... hide your credit card! - 24:00)
   
• Want to know the exact equipment the world's best colorists have in their studios? Then listen up at 28:15
   
• Where you can find free colorist training online, delivered by a true master of the craft. - 29:00

About Darren Mostyn

Darren is the Senior Colourist & Founder, Online Creative Ltd - Digital Agency & Post facility. He's also an Approved trainer for DaVinci Resolve and has a YouTube Channel where he shares DaVinci Resolve Tips. Grading Sony A7S iii - Pro insight [how to Grade with DaVinci Resolve]

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If you want to know the secret to scaling your business in the next 90 days then planning is your friend. Here's how to set yourself up for success.


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Today we have Michael Wark in the studio. Michael Wark is a charted accountant who is anything but your garden variety accountant. For starters, he's a surfer dude who's rubbed shoulders (and worked with) with movie stars such as Angelina Jolie and movie producer Ridley Scott. Michael's also made a few films himself, but his real gift is numbers. Today, Michael reveals a few tricks of the trade that will help you get a handle on the numbers in your business.

Here's a sneak peek at what you'll hear:

• The 3 most important numbers to know in your business. If you don't know these numbers, well... good luck. - 5:07
   
• The single most ignored numbers in accounting. (Show me a business owner who's ignoring these numbers and I'll show you a business owner who's about to run their business into the ground. - 5:20)
   
• Sweet tips on simplify your accounting. - 5:45
   
• When it's smart to buy equipment for your business and when it's criminally stupid. Sadly, many people in the video production industry (especially camera guys) are buying equipment at the wrong time and for the wrong reason. Here's why... - 9:25
   
• Why focusing on paying less tax screws with peoples' heads and ultimately their business's bottom line.  (And... what you should focus on instead. - 10:30)
   
• How today's more simplified accounting software is hurting the average business owner. - 12:15
   
• Why charging your personal expenses through your business is far worse than you ever imagined. - 13:05
   
• The case for outsourcing your bookkeeping. (Are you doing your own books? You might change your mind after you hear this. - 14:10)
   
• Why trusting your “gut” in business without the numbers is foolhardy. - 17:00
  
  
• The single biggest blind spot for people who do their own books. Listen up at 20:50
• 4 critical things to know once you've done your bank reconciliations and coding. - 21:00
   
• A little-known cash flow accounting system that can help transform any business from a cash-eating monster to a cash-making machine. - 24:40
   
• How learning to do a basic cash flow forecast can save your "financial" arse. - 27:30
   
• Leasing or buying - what's best? Hear Michael's answer at 29:50

About Michael Wark

Michael is a qualified Chartered Accountant and passionate to help entrepreneurs’ level up their approach to finances and grow profitable businesses that make a positive impact in the world. 

This starts with bringing clear steps to better understand their numbers, empowering owners to smash their financial goals, and ultimately provide the freedom they deserve.

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Today, I talked about my career journey in video production and It’s great to look back and see how much I’ve grown.

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Today we have JM Schoeny in the studio. JM owns a video production company that works exclusively with corporates in the finance world to help investors raise money with compelling videos.

Here's a sneak peek at what you'll hear:

• Why JM's about as busy as Post Malone's tattoo artist despite the pandemic and a wounded economy. - 2:20
   
• JM nonchalantly drops a gem on niching down your business for maximum profits. - 3:05
   
• A deviously clever thing JM did in 2017 that now has him sittin' pretty. - 3:40
   
• A new and wide-open market that videographers who have the nous and the cojones to enter it… can make out like bandits.
   
• The ballsy thing JM did as a punk kid that landed him a job on a Hollywood movie set. (This is perhaps the best way to get a job anywhere in any industry, yet hardly anyone does this. - 6:05)
   
• Why JM was walking through the Hawaiian jungle alongside Jack Black, Ben Stiller, and Robert Downey Junior. (Hear this name-dropping tale at 7:00)
   
• Den gives a basic sales lesson that almost everyone has heard, yet almost nobody uses this basic knowledge in their sales and marketing messages. - 10:50
   
• Why every videographer should become a keen student of storytelling and persuasion. - 18:00
   
• A foolish mistake that even grizzled veteran videographers make when dealing with a would-be client. (Not only is this foolish, but it kills your ability to persuade. - 19:30)
   
• Golden advice for winning in business and in life. - 20:00
   
• Gary Vaynerchuk's 3-word rant to all business owners. It's hard to argue with this one. Hear this beauty at 22:30
   
• Wise words from Den on how to have a profitable business that you enjoy as opposed to having a profitable business that sucks the living soul out of you. - 22:15
   
• JM spits some old fashioned and wholesome truths you can never hear too often. - 26:00
   
• A reliable "acid test" that tells you whether you should take on a client or not. (If you’re ever not sure whether to take on a certain client or not, just ask yourself the question mentioned at 27:30 and bingo!... you'll have your answer.)
   
• The case for targeting corporate clients if you're a videographer. - 28:00

About JM Schoeny

Jon-Michael "JM" Schoeny is the founder of Eternal Perspective Productions. He loves creating awesome video content for Brands, Businesses, and Entrepreneurs to help them succeed & bring their vision to life. He has over 15 Years of Video Production and Audio Production experience and has worked on multiple Feature Films and TV Shows. Over the past 3 years JM has also ventured into providing state of the art Multicam Livestreaming services across the US which you can learn more at www.KauaiLivestream.com, www.SanDiegoLivestream.com and www.TennesseeLivestream.com - When he's not creating content and telling stories, JM enjoys traveling and going on adventures with his wife and two sons.

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If you are looking for ways to manage stress and minimize the risks to your mental health in tough times then I have a solution for you today that anyone can do anywhere.

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Today we have Pat Henderson in the studio. Mr. Henderson is one of Den's coaching clients who has made some stunning progress in his business since joining Den's accelerator coaching program, and, well... you're about to hear how he did it, and hopefully, you can apply them to your business, too.

Here's a sneak peek at what you'll hear:

• Pat pays Den a compliment that podcasters the world over would love to hear. - 2:05
   
• The Pandemic has changed and continues to change the business world, but here's one thing that it won't change...and… how this is good news for videographers. - 4:45
   
• The single most important thing to nurture in your business especially when the economy goes tits up. (Doing this is like inoculating yourself (like a vaccine) against the ca-ca about to hit the fan! - 6:00)
   
• An ingenious strategy for niching down your marketing. Do what's mentioned at 7:10 and you'll know exactly who your perfect target market is.
   
• Pat's embarrassing realization after he spent hours fighting and resisting Den's marketing advice. - 7:30
   
• How videographers unwittingly double their workload when creating content for clients. - 10:55
   
• What a "Dianna" client is, and why EVERY business needs a one! - 12:30
   
• Two things every client wants (badly) when hiring a video production company. (If you can't deliver on these two things, getting repeat business will be a tough row to hoe. - 13:10)
   
• One of the very first steps to take when transitioning from freelancer to business owner in the videography space. - 17:20
   
• How to turn a 20-hour job into a 1-hour job.  - 18:05
   
• A frighteningly good example of Den's sales skills. At 21:25 you'll hear Den overcome a common sales objection in the most viscously effective way ever. Listen up, kids!
   
• The case for niching down and being a specialist. - 23:20
   
• Solid advice for people thinking about coaching. - 24:10
   
• A little-talked about "mental tweak" for getting off the tools and becoming a business owner who works on the business and not in the business. Insightful stuff. - 28:50
  
  

About Pat Henderson

Pat Henderson is the President of Path-8 Productions in Boston. 
They specialize in health care, public health agencies, and education sectors but they don't stop there. They've worked with companies in a variety of fields to:

• Share the unique problems their company is solving
• Create powerful testimonial videos
• Promote new products and policies
• Educate patients/customers/employees

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https://www.linkedin.com/in/pat-henderson-2035778/

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As a cameraman, I never had to type anything well... but more recently I've realised not touch typing is hindering me and so I'm taking myself back to basics. The lesson here is sometimes you have to go backward to create new habits.

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Today Den interviews Tom Middleton who is one of Den's coaching clients, a real gentleman, and one helluva drone pilot!

Here's a sneak peek at what you'll hear:

• Tom gives his personal account of how his business was affected by the pandemic. (Obviously, it wasn't pretty. Okay, so his story's not unique, BUT... how Tom responded to the crisis is. Listen up at 4:15)
   
• A clever thing Tom did when designing his online course content that differentiates his course from almost all others you'll find online today. (Not only does this clever thing make his course unique, but it also boosts user engagement and retention. - 6:10)
   
• A sweet tip for filming with drones you've probably never heard. - 8:15
   
• A very important (and counterintuitive) drone technique that all amateur drone pilots are clueless about. - 10:50
   
• How not to F up your drone. - 11:50
   
• Den's funny tale about getting coaching from a bigwig cameraman. This story makes Mr. Miyagi's "wax on wax off" method look exciting and sensible compared to what this guy had Den doing. - 13:45
   
• More cool tips for drone pilots. – 15:00
   
• A BIG mistake most drone pilots make when filming sunrises and sunsets. But YOU won't after you hear what's taught at 17:50
   
• Want to become a drone pilot but don't know what drone to buy? Listen up at 27:50
   
• A nice little “perk” for listeners of this podcast. Hear this at 29:00

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Most people rely on word of mouth and take work from anyone who books them. Yet the top 1% of video companies are doing things differently.

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