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Today we have Derick Pope from High Arc Media in the studio. COVID-19 truly decimated Derick's business, but it looks like Derick is going to have the last laugh, as you'll soon hear.

Here's a sneak peek at what you'll hear:

• The staggering amount of growth Derick's business has experienced under the wise tutelage of Mr. Lennie. - 3:45
   
   
• The nitty-gritty details on how to scale up your business - fast!(This reveals exactly what Derick focused on, tweaked, and implemented to almost triple his business in just 9 quick months. - 4:15)
   
   
• The case for giving up on your entrepreneurial dreams and becoming an employee. (If hearing what's said at 6:20 discourages you more than it motivates you, perhaps you should.)
   
   
• A “no-brainer” service every video production business owner should add to their current business, especially during the current climate. (This special service can potentially become a real gravy train if done correctly. - 9:20)
   
   
• Quite possibly the single best reason to join a mastermind group ever. (Hear this obnoxiously good benefit revealed at 10:00)
   
   
• A real "behind the curtain look" at Den’s Video Business Accelerator. (Wanna know what really goes on behind closed doors? Then listen up at 12:30)
   
   
• Ridiculously good tips, tricks, and trade secrets Derick has picked up by simply being a "fly on the wall" inside the Video Business Accelerator group.  - 16:00
   
   
• Are you at capacity and looking to hire? You may want to pump the brakes on that idea until you hear this option... - 18:05
   
   
• What "drive-by instructions are", and... how they can hurt a business's morale, systems, and ultimately its profits. (Note: This is more relevant to business owners who have a team. - 21:00)

• A head-smackingly simple thing Derick implemented in his business that has his team more motivated, more engaged, more attentive and always looking for ways to go the extra mile… just to impress him. - 21:20 

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Connect with Derick Pope on LinkedIn https://www.linkedin.com/in/derickpope/
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Today, Den talks about how to be consistent and focused to thrive in the toughest times.  You can always get results!

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Here's a sneak peek at what you'll hear:

• The REAL reason most business owners are always riding the "feast or famine" rollercoaster. (Hear this unpalatable truth at 0:55)
   
• An almost "can't lose" 3-question follow up phone script that can potentially bring in new business that was sitting right under your nose. (Worst case scenario, this script will create a ton of goodwill with your client base. - Starts at 3:20)
   
• Den's disturbingly good "I over T" lesson that can make all your marketing efforts comes across more authentic, sincere, and dignified, thus... making it more effective. - 3:50
   
• An "it's-so-easy-it's-like-cheating" way to use OLD content to get NEW business. Just follow the advice Den gives at 5:20
   
• A mini-crash course on how to perform a “marketing audit” on your business. (Are you just posting content on Facebook, Instagram, or LinkedIn and hoping for the best? Then you'll want to lean in at 6:00)
   
• A foolproof “3-step sales formula” for making swift, no-nonsense sales. (Admittedly, two of these steps will require a lot of time and effort, but once you perfect them, you're off to the races! Details at 7:54)
   
• The “four-letter word” that reveals the secret behind all successful (profitable) marketing. - 8:00
   
• What to put on your website's homepage that can potentially bring you a horde of new clients who are eager to work with you. (If you don't have this on your homepage, you'll want to add this right quick! - 8:20)
   
• A breathtakingly stupid mindset many business owners have when they approach their marketing.  Having this dangerous mindset (at least it is to your bank account) will render your marketing useless as a knitted condom. - 10:25
   
• A powerful marketing strategy that probably 95% of all video production business owners are terrifiedto do that keeps them earning only a fraction of the money they could be. - 11:00
   
•  The one thing Den's most successful coaching clients have in common when it comes to their marking. (If this doesn't describe your marketing, you'll probably want to change that once you hear this. - 13:30)
   
• 5 awfully good marketing ideas you can do right now. - 14:00
   
• An almost spooky-effective way to get prospects to instantly trust you and like you. (Just do what Den advises at 14:45 and watch what happens.)
   
• The single most important quality for a business owner to have when it comes to marketing their business. - 18:00
   
• How to use Zoom to bring in tons of lovely new cash for your video production business. - 18:30
   
• Why all the strategies, tricks, techniques, and tactics in the world won't do you one lick of good without this one thing mentioned at 18:50
   
• A shrewd (and effective) LinkedIn marketing strategy that can create real win/win situations. - 20:00

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
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Today, Den talks about how stretching yourself can help your entire well-being and get you more predictable results in the business too!

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Here's a sneak peek at what you'll hear:

• The single biggest factor that determines if someone succeeds or falls flat on their face in times of crisis, or at any time, for that matter. (Nothing else even comes close to this crucial factor mentioned at 1:50)
   
• A certain part of Den's live events where people get their biggest aha moments and breakthroughs. - 2:00
   
• Why techniques, tactics, and even insider knowledge is way overrated!
   
• The “EW” trap that keeps people frustrated, broke, and failing time and time again with not even a glimpse of a breakthrough on the horizon. - 2:15
   
• The 14-letter word that's considered a dirty word by losers. - 2:50
   
• How to find the person who's best suited to help you succeed in life and business. (HINT: you'll find them in any bathroom you walk into. - 3:00)
   
• The book Den read that stopped him from throwing pity parties and… made him as tough as a two-dollar steak. 3:38
   
• Bleedingly obvious business and life advice most people blithely ignore. - 4:15
   
• How letting your kids watch cartoons can hurt your child's financial future. (This is, admittedly, overblown, but there's some truth in this, nonetheless. -5:10)
   
• A truth about money most people find hard to believe. - 6:00
   
• Beware: The freelancer “curse”. - 7:25
   
• A guaranteed way to burn yourself out and cap your business's profits. (Sadly, many business owners are on this very path - 8:00)
   
• A ludicrously simple thing Den gets his new clients to do that instantly makes their business more profitable. - 11:00
   
• How NOT to provide a quoting price. If this is how you approach quoting, you should (1) slap yourself in the face, and (2) immediately start doing what Den mentions at 11:40. Believe me, you'll thank him for it later.
   
• The “not-so-big” secret behind big brands like Rolex and other luxury brands. (There's a reason why Rolex and other luxury brands can get away with charging obscene prices and having whopping profit margins. Here's how... 12:50)
   
• A breathtakingly stupid mindset many videographers have that severely limits their business's growth and profits. -13:30
   
• Down-n-dirty secrets to scaling your video production business. Listen up at 14:15
   
• What a "Billy Bob" business is, and why you might (or might not) want to have one. - 14:45
   
• 8 questions most business owners NEVER ask but SHOULD. (I bet if you asked the average business owner these 8 questions, they would stare at you like a dog that was just shown a card trick. - 15:00)
   
• Den's "Do ya wanna be RIGHT or do you want to be RICH" conversation he has with many of his cool, but stubborn clients. - 17:00
   
• How selling to LESS people can make you MORE money. -17:40
   
• A dopey thing most video production companies say on their website’s homepage that kills their conversions - 19:10
   
• A certain man from the Mad Men era every business owner should study. - 20:00
   
• What a "marketing tap" is, and why every business owner should have one. - 21:00

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What would you do if you have 13 projects on the go at once and had worked booked until the end of 2020? Would you be stressed out or would you be able to handle all that capacity (without dropping the ball)? In today's show, I share how my VBA members are doing just that.

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Today we have Caleb, Mark, and Eric in the studio. These cool cats are old school friends who teamed up to create a community for filmmakers. Inside this community, they share their expertise and help filmmakers create extra revenue through a recurring membership model. 

Here's a sneak peek at what you'll hear:

• Mark, Eric, and Caleb each give their two-minute backstory. Their stories have something in common that probably gives them a nice little advantage in the video production industry. (If you're a videographer, chances are you have this in common, too! - starts at 3:00)
   
• A startling realization these three men had while chewing the fat one day that became the impetus for starting a community they creatively named, "The Video Community." Full story at 7:00
   
• An almost NEVER talked about way to sustain your business and wellbeing at the same time! - 8:00
   
• The single most important thing every filmmaker should know before they start a business. (Not knowing this can be harmful to both your mental health and bank account. Hear this vitally important information at 12:50)
   
• Can you have a video production business and stay in your creative genius? Hear Den's insightful answer at 12:40)
   
• The most powerful (and persuasive) word in business. (Sadly, most business owners are terrified of this word, and it's probably why most business owners are stressed out their mind and have trouble selling their services. - 17:00)
   
• Den's "6-word sentence" that is perhaps the best business advice you will hear all year. Hear this smoldering hot 6-word sentence at 18:35
   
• Beware of the dreaded "fear nodule". Many filmmakers have a highly tuned fear nodule that keeps them taking on the wrong types of jobs. Full story at 21:00
   
• What many filmmakers do when quoting a job that would-be clients absolutely love, however… doing this will backfire on you more times than not. – 24:15
   
• The idiotic thing many video production guys say about quoting jobs that keep them “a day late and a dollar short.” Don't EVER think or say this moronic thing mentioned at 25:45

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Connect with Caleb on LinkedIn (https://www.linkedin.com/in/noelcaleb/)
Connect with Eric on LinkedIn (https://www.linkedin.com/in/eric-irvin-54441865/)
Connect with Mark on LinkedIn (https://www.linkedin.com/in/markpasternack/)
Get more great resources over at https://www.denlennie.com/ 

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Is your business prone to the rollercoaster 'Feast and Famine' when it comes to work? If it is then in today's episode I share how to turn it into a consistent and balanced travelator.

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
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Today we have Tim Arch in the studio. Tim is one of Den's very first coaching clients. In this revealing episode, Tim reveals why he joined Den's coaching program and gives an honest to God review of Den's coaching, and... gives down-n-dirty details on how it's moved the needle in his video production business.

Here's a sneak peek at what you'll hear:

• How to avoid running around like a headless freelancer! - (OK. So the answer's a little biased with this one, but hey, the proof is in the pudding, and Tim says this solution taste damn good! - 2:00)
   
  
  
• Tim's big 2018 "wake up call" that rattled him to his very core. (This made ponying up and join Den's coaching program an absolute no-brainer! - 3:30)
   
  
  
• Why outsourcing all video editing can potentially be the single most profitable thing a video production freelancer ever does. - 6:00
   
• The 8-letter word that's considered a “dirty” word amongst video production freelancers. - 7:15
   
• How putting down your camera, outsourcing all production work, and just working on your business can get your creative juices flowing like Guinness on St Patrick's Day. - 12:20
   
• The most common answer videographers give when asked what their biggest challenge in business is. (Sadly, very few of them are prepared to pony up to solve this problem mentioned at 15;00)
  
  
• The single best investment any business owner can make in their business that essentially won't cost them a red cent! In fact, it will make them money! - 15:40
   
• The downside to most free online business content. - 16:00
  
  
• A ridiculously simple thing you can do to dramatically increase your odds of you hitting all your business goals. Listen up at 18:00
   
• How advertising to LESS people can get you MORE new business. - 22:40
  
  
• The most moronic answer ever to the question: who's your target market? (Hear this criminally stupid - yet all too common - answer at 23:40)
  
  
• Den drops an absolute gem on niching down that's worth replaying at least 10 times! (This is not glamorous or exciting, but if you heed these wise words, you can get ready for some handsome paydays! - 24:10

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Connect with Tim Arch on LinkedIn
https://www.linkedin.com/in/brand-photography-video-melb/
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The tipping point on any video business is when you hit capacity as a one-man-band. This is where you hit an income ceiling and run out of hours in the day... So what happens next?

Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
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