Are you a service-based business owner already thinking ahead to Black Friday 2025? In this episode, I’m pulling back the curtain on how I prepare months in advance, specifically, how I segment my email audience as early as August, so I know exactly who to promote to by November.

I’ll walk you through how I’m using Flodesk (my email service provider) and Showit (my website host) to create smart segments, confirmation pages, and primed audiences that are ready for my Black Friday branding photography offer. This is the same strategy I use with my launch clients, and it’s one you can start applying to your own Black Friday prep today.

Whether you’re a family photographer, a service-based business owner, or someone who’s tired of throwing together last-minute sales, this episode will help you:

• Understand why segmenting your audience months ahead of Black Friday sets you up for success
• Learn how to use Flodesk to create segments for your warmest leads
• See how Showit can support your email strategy with simple confirmation pages
• Read the entire blog post here

Resources & Links Mentioned In This Episode

▸ Watch the YouTube video version of this training (with visuals!) → YouTube Channel

▸ Flodesk (get 50% OFF your first year with this code): https://flodesk.com/c/DOLLYDELONGEDUCATION

▸ Showit (get 1 month free with my link): https://showit.com/r/40ggld0m

▸ Ready to map out and plan your Black Friday for 2025? Get The Simple Black Friday Planning Kit HERE

Connect with Dolly DeLong Education

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🎥 YouTube

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