What kind of sales approach are you implementing? Are you sure you're building relationships with your buyers the right way? Join your host Michael Zipursky as he talks with Andy Paul about mastering the art of selling consulting services without selling out. Andy is the author of Sell Without Selling Out: A Guide to Success on Your Own Terms, where he shares a guide to success and a proven framework to increase win rates and shorten decision cycles. In this episode, he discusses how you can find a way to make sales work for you and address buyers’ challenges through a sales method that seeks to care for what the buyers want. Tune in to learn how you can progress toward making better decisions, make sales faster, and understand the buyer’s process.

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