In this episode, Kody chats with Katie Olthoff, co-founder of Chop Local and Chop Local University, about helping farmers sell meat directly to consumers in today’s market. Katie shares how she transitioned from teaching elementary school in rural Iowa to building an online farmers' market that connects producers with buyers nationwide. Together, they unpack the difference between custom-exempt and retail meat sales, how inspection laws affect shipping, and why clear pricing and education are key to building trust with customers. Katie also shares insights on simplifying online sales, using email marketing instead of relying on social media, and creative strategies for selling the lesser-known cuts that often sit in farmers’ freezers.

Episode Links

Chop Local Website: https://choplocal.com/

Chop Local University: https://www.choplocaluniversity.com/

Facebook: https://www.facebook.com/choplocalmeat

YouTube: https://www.youtube.com/@choplocal

Podcast: Meat Success

Kody Links

Website: https://www.thehomesteadeducation.com/

Shop Curriculum: https://www.thehomesteadeducation.com/shop

Speaking Events: https://www.thehomesteadeducation.com/events

Facebook: https://www.facebook.com/thehomesteadeducation

Instagram: https://www.instagram.com/homestead_education

Watch episode on YouTube: https://www.youtube.com/@homesteadeducation