Financial Advisor Marketing Podcast

How To Sell One-Time Financial Plans


Listen Later

While one-time financial plans aren't as attractive to prospective clients or your financial advice business, there's still a place for them.

Some people will prefer a one-time plan, and others might see it as a way to take your services for a test drive before committing to a long term relationship.

But most financial advisors aren't good at helping their prospective clients see the value of one-time financial plans. And this flaw nukes your conversion rates.

So, in today's episode, I'm going to share the biggest obstacles prospective clients will have to buying a one-time financial plan. And how you can overcome each one to improve your sales process and remove the barriers to working with you.

Listen now.

Show highlights include:

  • The almost-too-obvious, yet wildly effective way to convert more people into paying clients (6:51)
  • One skill financial advisors must master to overcome the psychological "temporal discounting" glitch your clients will have to your one-time financial plan (12:10)
  • How to make your clients sell themselves on buying a service with a delayed payoff (even when it goes against their natural psychology) (12:38)
  • 3 things you must emphasize when selling to prospective clients who have the "DIY Mentality" (14:40)
  • How to help your clients feel more empowered when buying a one-time financial plan (this boosts conversions) (17:50)
  • The "Future Relationship" positioning trick that turns one-time financial plans into recurring revenue (19:45)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

...more
View all episodesView all episodes
Download on the App Store

Financial Advisor Marketing PodcastBy James Pollard

  • 3.6
  • 3.6
  • 3.6
  • 3.6
  • 3.6

3.6

93 ratings


More shows like Financial Advisor Marketing Podcast

View all
Motley Fool Money by The Motley Fool

Motley Fool Money

3,214 Listeners

Masters in Business by Bloomberg

Masters in Business

2,177 Listeners

Capital Ideas Podcast by Capital Group

Capital Ideas Podcast

286 Listeners

Masters of Scale by WaitWhat

Masters of Scale

3,994 Listeners

Animal Spirits Podcast by The Compound

Animal Spirits Podcast

2,026 Listeners

BiggerPockets Money Podcast by BiggerPockets

BiggerPockets Money Podcast

3,081 Listeners

The Perfect RIA by Matthew Jarvis, CFP® & Micah Shilanski, CFP®

The Perfect RIA

464 Listeners

The Compound and Friends by The Compound

The Compound and Friends

2,118 Listeners

The Long View by Morningstar

The Long View

921 Listeners

Kitces and Carl - Real Talk for Real Financial Advisors by Michael Kitces, MSFS, MTAX, CFP and Carl Richards, CFP

Kitces and Carl - Real Talk for Real Financial Advisors

243 Listeners

Barron's Advisor by Barron's Advisor

Barron's Advisor

114 Listeners

Ask The Compound by The Compound

Ask The Compound

338 Listeners

The Efficient Advisor: Tactical Business Advice for Financial Planners by Libby Greiwe

The Efficient Advisor: Tactical Business Advice for Financial Planners

131 Listeners

The Morgan Housel Podcast by Morgan Housel

The Morgan Housel Podcast

985 Listeners

The Great Retirement Debate with Ed Slott & Jeffrey Levine by The Great Retirement Debate with Ed Slott & Jeffrey Levine

The Great Retirement Debate with Ed Slott & Jeffrey Levine

151 Listeners