Most contractors hate selling — but it's not about scripts or pressure. It's about service. In this episode, Dominic Rubino sits down with Sam Wakefield, sales coach and host of Close It Now, to talk about how to sell without selling. Sam started as an HVAC installer before nearly dying in a hot attic — literally. That near-death moment sent him on a mission to learn how to sell through conversation, not manipulation. What you'll learn in this episode: How to ask better questions that reveal the "why now" moment Why people buy when they feel safe — not when they're pressured How to replace "Are you interested?" with "Are you open?" How curiosity beats closing tactics every time Why serving at the highest level is selling If you hate "sales," this episode will make you rethink everything. More about Sam Wakefield: LinkedIn: https://www.linkedin.com/in/closeitnow/ Close It Now: https://www.closeitnow.net/ Facebook: https://www.facebook.com/samuel.l.wakefield/ Instagram: https://www.instagram.com/therealcloseitnow/ SUBSCRIBE NOW: @Cabinetmakerprofitsystemcom @profittoolbelt4527 Also check out: Cabinet Maker Profit System: https://www.cabinetmakerprofitsystem.com Profit Toolbelt: https://www.profittoolbelt.com/ Contractor Wealth System: https://www.contractorwealthsystem.com/