Seth is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He's in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the Marketing Hall of Fame. His newest book is The Practice: Shipping Creative Work.

Top 3 Value Bombs:

1. Being generous is to charge somebody to do what you do and give more than expected.

2. Once you accept that attitudes are skills, you can learn a new attitude the same way you can learn anything else.

3. Please do not waste it: the leverage, the trust, the benefit of the doubt, the opportunity.

Get Seth's book on Amazon - The Practice: Shipping Creative Work

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