Make Marketing Suck Less for Expertise-Driven Solo Businesses

How to Stand Out from Other Speakers


Listen Later

Do you ever get déjà vu when listening to a presentation? When that happens, it’s because you’re listening to a me-too speaker who never heard the advice of Sally Hogshead when she says, “Stand out or don’t bother.” The speaker is only regurgitating thoughts shared by others previously without adding any original substance or spin. Being a me-too speaker is a public speaking pet peeve of mine. I implore you: Do not become a me-too speaker! Stand out from other speakers by sharing your original thoughts.

In today’s Rebel Speaker podcast, we explore:

  • Why you lose your audience and opportunity for paid speaking gigs if you don’t add your own ideas to the conversation
  • What we can learn from the improve how-to manual, and how adding “yes and” to the ideas of the great thinkers who came before you can set you apart
  • While there are no entirely original thoughts, there are ways to create different connections and combinations from the information that has been shared before

Mentioned in this Episode:

  1.    The Unfair Speaking Advantage
  2.    Starfish Story
...more
View all episodesView all episodes
Download on the App Store

Make Marketing Suck Less for Expertise-Driven Solo BusinessesBy Dr. Michelle Mazur

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

82 ratings


More shows like Make Marketing Suck Less for Expertise-Driven Solo Businesses

View all
Fresh Air by NPR

Fresh Air

38,173 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,569 Listeners

The New Yorker Radio Hour by WNYC Studios and The New Yorker

The New Yorker Radio Hour

6,653 Listeners

Staying Solo by Maggie Patterson, BS-Free Business

Staying Solo

73 Listeners

The Lazy Genius Podcast by Kendra, The Lazy Genius

The Lazy Genius Podcast

6,507 Listeners

Where Should We Begin? with Esther Perel by Esther Perel Global Media

Where Should We Begin? with Esther Perel

14,801 Listeners

Growing Steady | Intentional Creative Business Podcast by Wandering Aimfully

Growing Steady | Intentional Creative Business Podcast

89 Listeners

The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

The Marketing Freelancer: Unicorns Unite

104 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,174 Listeners

Off The Grid: Leaving Social Media Without Losing All Your Clients by Softer Sounds

Off The Grid: Leaving Social Media Without Losing All Your Clients

87 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,358 Listeners

If Books Could Kill by Michael Hobbes & Peter Shamshiri

If Books Could Kill

8,747 Listeners

Sequence Over Strategy by Michelle Warner

Sequence Over Strategy

14 Listeners