This is the story of two friends with a vision for a  business and an ability to get things done. Inspired by entrepreneurship and motivated to empower women and girls, Edwina Govindsamy and Ariel Gough started Bailly, an eco and health conscious fragrance line. With backgrounds in marketing and healthy ambition, Edwina and Ariel dove in and started figuring things out. In our conversation, Ariel generously shares the roadmap of how Baily progressed from idea to reality. We discuss what Ariel learned about sourcing ingredients, packaging, sales growth, managing finances and other strategies for growing and managing Bailly. 

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