In 2007, a year before the Recession hit, Ken Lin set out to offer free credit scores and bring transparency to the credit industry. His startup, Credit Karma, now serves more than 100 million members around the globe and has continued to roll out free, consumer-first tools to help members manage the entirety of their financial lives. The industry took note of Credit Karma's exponential growth, and in 2020, the company was acquired by Intuit for $8.1 billion dollars. Ken shares why doing right by consumers is his guiding principle, how he beat imposter syndrome in the CEO seat, and why an IPO was never his end goal.