In this episode of Business is Good, Chris shares a valuable mental exercise for CEO’s who want to grow their companies. Flip the script and think about what you would do if you definitely didn’t want to grow your company. This is a great way to identify the things that are holding you back. 

Chris breaks down the three things that most people do to sabotage the growth of their companies. The first of these is starting new ventures. As alluring as it can be to start a new business, it is a trap. The number one reason that entrepreneurs start new businesses is because they don’t know how to grow their current business. 

The second mistake that Chris sees a lot is that people who have reached a plateau point in their business start to make massive lifestyle changes. They move to a different state, get a divorce, fire key staff or start drinking. This only creates problems that they then need to solve.

The third thing that CEO’s do is abdicate the responsibility for growth to someone else. This can only hurt your growth. As the CEO, you are the primary engine of growth - you can’t outsource that. 

If you want to break through the growth plateau phase in your company and avoid these mistakes, this episode is for you! 

 “If you want to stop growth, the best way to do it is to start a different company, to make a big lifestyle change or to abdicate responsibility to somebody else.” – Chris Cooper

In this Episode: 

- Three things that most people are doing to stop their growth

- Why starting a new venture is NOT the best way to grow your business

- A real-life example of how starting something new can hurt your growth

- Why the novelty of starting something new is so attractive

- Making big changes in your life can seriously hold you back from growth

- As CEO, it’s your responsibility to grow the company

- The CEO’s job is growth - you can’t outsource that

- Put new ideas on the shelf for 3 months, then see if you’re still excited

- Questions to ask yourself as the CEO of your own company

Resources mentioned in the show: 

- Anything You Want by Derek Sivers

Connect with Chris Cooper:

- www.businessisgood.com