Your website might look stunning, but if it is not structured well, Google has no idea what to do with it. In this episode, I am sitting down with business strategist Michelle Pontvert to talk about how to structure your website for SEO so your ideal clients can actually find you through search. Whether you are building your first site or giving your current one a refresh, these three tips will help you get your digital home in order.

Michelle is a life-first business strategist who helps low-energy, low-capacity entrepreneurs build businesses that fit around their real life. She is also a neurodivergent, multi-passionate entrepreneur running her business while being a hands-on mom and living the expat life in Paris, France.

What you'll hear in this episode

• Why your website structure matters more than your website design when it comes to SEO
• How to trim your navigation down to 5-7 links (and why that button position is prime real estate)
• The one thing to look for in a website template before you buy it
• How to choose one keyword per page and place it where it counts
• Why separating two different businesses into two websites changed everything for Dolly
• The legal pages you need on your site (and where to put them)
• How internal linking helps all of your pages rank better together

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-structure-your-website-for-seo/

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ The Blogging and Organic Visibility System for Family Photographers: https://systemsandworkflowmagic.com/blogging-visibility-system

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

▸ Showit (get one month with my link): https://account.showit.com/r/m56pjg2m

▸ Contracts for Photographers from The Legal Paige (use code DOLLY10 for 10% OFF): https://systemsandworkflowmagic.com/contracts-for-photographers

Connect with Michelle Pontvert:

📱 Instagram: @michellepontvert 💻 Website: https://michellepontvert.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

✅ Sign up for weekly reminders + free resources here → Business Tools

🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on!

🔗 Affiliate links included. I only recommend products I personally use and love.

how to structure your website for SEO, website structure for SEO, SEO for photographers, website navigation SEO tips, SEO website layout, SEO for family photographers, photography website SEO, website template SEO, keyword placement on website, SEO tips for small business owners, how to organize your website for search engines, website pages photographers need, internal linking for SEO, SEO-friendly website template, photography website navigation, Showit SEO tips, life-first business strategy, website SEO for beginners, SEO for creative businesses

Hosted on Acast. See acast.com/privacy for more information.