How to Succeed Podcast

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

• Best attitude, behavior, and technique to succeed at digital hiring
• How Outmatch can help you
• How to keep it simple
• Digital assessments need to be specific for each position
• The assessments are more about processes than personality types
• Digital hiring can help erase any biases
• Questions in the interview should relate to the results of the digital assessment
• How digital interviewing works – it's not just a Zoom call
• Scheduling and allowing multiple people to evaluate candidates becomes simple
• Here are the multiple advantages digital hiring and video interviewing give you
• Simple, smart, human will help you hire right
• Jason's favorite quote

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

• Best attitude, behavior, and technique to succeed at sales engagement
• How to keep "both sides" engaged
• The importance of the 6th and 9th tries
• Don't try to get married on the first date
• You can only sell the value you create
• Qualify, close, present
• There are 4 versions of no
• How "Outreach" can help you make deals
• Focus on the process, not the outcome
• How Tom defines success
• Set your price based on the value of the problem you solve

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

• Why it can be hard to receive feedback
• Good feedback helps you get better
• Give feedback on someone's role, not their identity
• When giving feedback, have empathy and meet them where they are
• Use: well, better, different questions
• What do you think you did well?
• What do you think you could have done better?
• If you had a do-over, what would you have done differently?
• Avoid judgmental messages
• End with, how can I support you?
• Follow up
• Start with what they did well, ask what they think they did well, and then discuss how to improve

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them.

This year, to celebrate the 10th anniversary of the book, Dave will revisit each of the original 49 Sandler Rules and give updated takes on their relevance to salespeople and sales leaders.

The book is on sale in the Sandler Shop, as well as, the companion books, Sandler Success Principles and The Sandler Rules for Sales Leaders in the Sandler Shop. You can also get the Kindle and Audible versions at Amazon.

It is also available in Spanish here: Reglas Sandler

The How to Succeed Podcast is a public and free podcast from Sandler Training, the worldwide leader in sales, management, and customer service training for individuals all the way up to Fortune 500 companies with over 250 locations around the globe.

Get The Sandler Rules book and companion video courses for salespeople at: https://shop.sandler.com/

Sales readiness as a business support category is driving companies to new heights, faster... MindTickle's learning platform and gamification is at the vanguard of that, and Chief Strategy and Marketing Officer Gop Rao talks with host Matt Benelli about the internal mechanisms of success, the re-definition of 'sales team', and the future of sales enablement.

2020 has shown us to accent one word in Dano Ybarra's book "Guiding Your Raft - 17 Lessons in Leadership to Safely Guide Your Business through Calm & Tumultuous Waters". Dano tells host Matt Benelli how a Mom's encouragement powered the confidence to become an accomplished and well-known business leader with Adobe and consultant to Steve Jobs.

2020 has shown us to accent one word in Dano Ybarra's book "Guiding Your Raft - 17 Lessons in Leadership to Safely Guide Your Business through Calm and Tumultuous Waters". Dano tells host Matt Benelli how a Mom's encouragement powered the confidence to become an accomplished and well-known business leader with Adobe and consultant to Steve Jobs.