Most MSPs don’t struggle to find prospects, they struggle with what to say when they finally get in front of them. In this video, Harrison Baron from Growth Generators shares exactly how to start meaningful conversations with potential clients, whether it’s during a cold call, at a networking event, or in a first meeting. You’ll learn how to do the right amount of homework before reaching out, ask questions that get people talking, build credibility without bragging, and guide the conversation toward the next step without making things awkward. If you’ve ever felt stuck or nervous about what to say to prospects, this video will give you a clear framework to turn conversations into opportunities. Subscribe for more tips on MSP sales, marketing, and growth strategies.