Successful launches are not about luck. They are about data, and most family photographers running digital offers have zero system for tracking any of it.

In this episode, I am joined by Carolyn O'Brien, a certified Online Business Manager and metrics specialist who has worked with hundreds of digital course creators and coaches to track, measure, and improve their launch performance. She is also a fellow mom of a toddler, which made this conversation feel like a much-needed pep talk and a spreadsheet lesson rolled into one.

Whether you have a launch coming up or you are still in the planning stages, this episode will show you exactly where to start with tracking — no Ph.D. in data required.

What you'll hear in this episode

• Why "I hope it goes well" is not a launch strategy — and what to do instead
• The one place to start tracking if you are currently tracking nothing (hint: it involves money)
• What a funnel actually is, broken down without the buzzwords
• The exact metrics to track during a live webinar launch, from the registration page to the open cart
• How to calculate conversion rates for your registration page, sales page, and pay-in-full offers
• Why Carolyn tracks every Monday — and why you should pick your own consistent day too
• The two free Google tools that handle all of her tracking and data visualization
• Real examples of what data revealed that gut feelings get wrong

Resources & Links Mentioned In This Episode

▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/how-to-track-launch-metrics/

▸ Free Metrics Tracking Template from Carolyn: https://www.metricssuccess.com

▸ The Family Photographer's Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society

▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends

Connect with Carolyn O'Brien:

📱 Instagram: @carolynobrienstrategist 💻 Website: https://www.metricssuccess.com

Connect with Me (Dolly DeLong Education)

💻 Website 📱 Instagram 🎥 YouTube

Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:

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