<p>How can you develop a strategic point of different that turns competition into referrals? What is point of difference and why is that powerful for a firm?Today's guest is Sandra Bekhor, President of Bekhor Management.</p>

How can you develop a strategic point of different that turns competition into referrals? What is point of difference and why is that powerful for a firm?Today's guest is Sandra Bekhor, President of Bekhor Management.

How to Turn Competition into Referrals

Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

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How to Turn Competition into Referrals

How to Turn Competition into Referrals

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