Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a reminder to avoid the cannibal business model, where offers compete against each other, and encourages listeners to view their farms as platforms for growth and innovation.

Takeaways

• Creating a sustainable business ecosystem is crucial for success.
• Dahlias are versatile and can be marketed in multiple ways.
• Education is a powerful tool for monetizing products.
• Creating experiences for customers enhances sales.
• Content marketing is essential for building trust.
• Diversification can prevent burnout in farming.
• Recurring revenue models can stabilize income.
• Farmers should view their farms as platforms, not just products.
• Intentional crop planning aligns with customer needs.
• Avoiding competing offers is key to a successful business model.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852