In this Changemaker Challenge episode, Cate and Grace discuss tribe growth: How to Take Your Tribe from Zero to Hero.

Cate is an expert at building and nurturing a tribe. For wellness pros, a tribe is the community of people we are working with: clients, students, members, participants, etc. It's becoming more common for wellness pros to adopt a community membership model, but they sometimes fall short of enrollment expectations. There's a skill to creating an infrastructure that facilitates growth and transformation through interconnectivity.

People want to belong. They want a contract. They want to know what's expected of them. They want to know what they're going to receive. And they need to be continually reminded of the value of belonging. In the tribe model, the leader creates a space where members can easily and frequently connect. Tribe creates a sense of belonging, connection, unity and commitment. In a tribe, growth becomes more easeful as there is a give and take of support that is energizing rather than depleting. The more we give, the more we get.

What you'll get out of tuning in:

• How to find and lead a tribe
• How to spark interest and foster engagement
• How to hack tribe interaction with ground rules for dynamic groups

Links Mentioned in Episode:

• Body Thrive Book
• YHC Have a conversation
• Monetize your wellness business with Free 4-video series

Show Highlights:

• 0:00 - Cate is an expert at building and nurturing a tribe. For wellness pros, a tribe is the community of the people we are working with: clients, students, members, participants, etc. Tribe creates a sense of belonging, connection, unity and commitment. In a tribe, growth becomes more easeful as there is a give and take of support that is energizing rather than depleting. The more we give, the more we get.
• 6:43 - There's a skill to creating an infrastructure that facilitates growth and transformation through interconnectivity. As wellness pros, we sometimes get in the way of our clients or students connecting with each other. In the tribe model, the leader creates a space where members can easily and frequently connect. To make it work most effectively, there has to be a financial commitment so that members know the value of their connection with you and with each other.
• 10:30 - It's becoming more common for wellness pros to adopt a community membership model, but they sometimes fall short of their enrollment expectations. People want to belong. They want a contract. They want to know what's expected of them. They want to know what they're going to receive. And they need to be continually reminded of the value of belonging.
• 14:04 - In the tribe model, people want to stick around long term. They want to earn a position in the community over time. Leaders start to emerge from the tribe and they bring in and help assimilate new members. The role of the primary leader then becomes maintenance and evolution of the infrastructure of the tribe.
• 16:28 - Creating a contract or policy or group guidelines or ground rules for the tribe adds a level of understanding and depth of meaning to tribe membership. It creates a shared context and vision and markers for success.

Favorite Quotes:

• "We're all connected. And all of our actions, and even our thoughts and ideas are interconnected. So where you end and where I begin, in terms of what we're understanding, in terms of how we impact each other, in terms of thrive, these things are way more interconnected than assumed by a strictly Western thought perspective." --- Cate Stillman
• "When we see where there's been areas of massive growth and transformation or depth in our lives, we can see that it's tied to a number of other people. And then can we as wellness pros, can we actually leverage that to get people into thrive? So to me, tribe is more than just a vehicle or concept to do that. It's a necessity." --- Cate Stillman
• "In the guru model versus the tribe model, there is a missing level of humanity and vulnerability of the leader actually leading through their own growth." --- Grace Edison

Guest BIO:

Grace Edison lives in British Columbia, Canada. She's a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.