Will Reeves is the CEO of Fold, a company with a mission to bring Bitcoin to everyone through innovative and accessible methods. With it’s recent IPO and 1000+ BTC treasury, Will & Fold are ready to conquer the world.

› Follow Will: https://x.com/wlrvs

› https://foldapp.com

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🕑 TIMESTAMPS

00:00 - The Evolution of Fold: From Rewards to Financial Services

05:10 - Transforming Savings: The Psychological Shift to Bitcoin

10:00 - Going Public: Reactions and Market Positioning

14:51 - Challenging Traditional Financial Models: The Case for Bitcoin Rewards

20:08 - The Fiat Game vs. Bitcoin: A New Paradigm

25:02 - The Future of Savings: Bitcoin as a Reliable Asset

31:09 - Understanding Bitcoin as a Hurdle Rate

37:20 - Innovative Financial Strategies with Bitcoin

40:44 - Scaling Bitcoin: Misconceptions and Realities

46:50 - Bitcoin as a Mirror: Reflecting Financial Truths

58:55 - Looking Ahead: The Future of Bitcoin

ℹ️ EPISODE SUMMARY

Bram Kanstein and Will Reeves discuss how Bitcoin reintroduces the power of saving in a system designed to discourage it. He explains how Fold uses familiar financial tools—like credit cards and rewards—to guide people out of fiat and into Bitcoin. We explore how Bitcoin acts as a mirror, exposing the hidden games of the legacy system and empowering individuals with real agency. Will shares why Fold chose TradFi rails over Lightning, and how that decision is accelerating real-world adoption. This conversation reveals how Bitcoin isn’t just a store of value—it’s a shift in mindset, behavior, and everyday life.