App Marketing by App Masters

How to Use Online Traffic for App Subscriptions


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How do you use online traffic to grow your mobile app downloads?

Our guest is Thomas Petit, growth advisor and consultant for mobile apps.

He has worked with 100+ businesses (25 in the last 12 months) from MVP to unicorns, as trainee, founder, employee, freelance, advisor, investor or mentor.

Topics Covered:

  • 02:02 - Why should you use online traffic to get app downloads 
  • 12:02 - What channels should you use for online traffic 
  • 14:15 - How to use Pinterest to drive traffic 
  • 15:34 - Blinkist Example 
  • 16:10 - Should we use different ad creatives 
  • 21:17 - Fabulous online onboarding flow 
  • 27:06 - Should you use Spanish in screenshots in Spanish Mexico 
  • 30:51 - How to convert paid content sign ups into subscriptions 
  • 37:41 - White Noise and Lullaby Lounge App Audit 
  • 51:35 - Can you provide sample of an app that lowered their price successfully? 
  • 54:52 - Who's Up?! App Audit 
  • 1:00:07 - Is it better to start with a higher or lower price? 
  • Connect with Thomas:

    https://www.linkedin.com/in/thomasbcn/

    https://madv.substack.com/

    You can watch this video: https://youtu.be/GLGI3roxjyQ

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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    Follow us:

    YouTube: AppMasters.com/YouTube

    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    App Marketing by App MastersBy Steve Young

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