Genuine communication will always spell success for any consulting business. However, real connection with potential clients can only be achieved using the best storytelling tactics. Michael Zipursky sits down with The Story Leader Mike Adams to discuss his well-guarded secrets that fuel Anecdote, the world’s largest business storytelling company. He explains the right ingredients that make up a well-rounded story, ultimately building trust and closing deals. Mike also breaks down the most important pointers in sharing a success story, making it less about you and more of an inspiration for your target audience. 

Important links

• Mike Adams 
• Anecdote 
• Seven Stories Every Salesperson Must Tell 
• What Great Salespeople Do 
• Clarity Coaching Program 
• Story-Powered Sales – YouTube 

 

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