How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne, the Founder of the Marketing Analytics Summit. He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out there and promote yourself. By spreading awareness, you’re building a community around your niche. Need more tips on using web analytics and digital marketing to grow your consulting business? Don’t miss out on this episode.

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