Digital advertising can enable businesses of all sizes and ages to attract customers. Its popularity continues to grow. About £10.5bn was spent on digital advertising in the UK in the first half of 2021 – 42% higher than in H1 2019. Paid search makes up 36% of UK digital advertising spend, followed by digital display on 27%.

In this episode, digital marketing expert Charlotte Sheridan explains the advantages of online advertising and runs through some key dos and don’ts. You can pick up many top tips to increase the chances that you’ll achieve a good return on investment when advertising online.

Charlotte is the founder and director of The Small Biz Expert, which is a London-based full-service digital marketing agency that helps small-businesses to grow by marketing their brands, products and services online. Charlotte has helped a long list of small business clients and just one of her areas of expertise is digital advertising, whether on Google, Facebook or other platforms.

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This series of this podcast is brought to you thanks to the support of the Federation of Small Businesses.